Alex Metcalf
Digital Strategy and UX Strategy

Coordinating your customers' digital experience.

Bringing it all together online.

Are you open to your business's digital presence dramatically outperforming your wildest expectations?

I'm a website and app psychologist, uniquely focused on the intersection between customer behaviour and digital design. Through targeted, no-nonsense consulting, I quickly identify User Experience (UX) issues that are frustrating or alienating your customer base, negatively affecting sales revenue, customer satisfaction scores, Customer Lifetime Value, and more.

In a typical engagement you receive prioritised, actionable recommendations for improving the experience of your digital presence and its ability to meet your customers' needs. The easily-achieved goal is dramatic increases in online revenue, CSAT/NPS scoring, and other critical measures of success.


Alex Metcalf, Strategic User Experience (UX) Consultant

Alex Metcalf
Strategic User Experience (UX) Consultant

From Prime Ministers' Offices to multinationals such as Liberty Global, the world's largest international TV and broadband company, Alex leads aspirational clients towards online excellence.

With two Masters degrees in computing and user psychology, and 20 years' consulting experience, he quickly identifies digital interactions and experiences ripe for improvement, and directs clients in taking advantage.

Previously Alex was an award-winning software developer and website pioneer, and an award-winning sales engineer at Sun Microsystems.

Alex works worldwide from his family home in the mountains of BC, Canada.

Alex Metcalf UX clients: London Business School, BBC, Virgin Holidays, Sky, Liberty Global, NHS, British Gas

"Highly rated and very personable UX expert."
- Alun David, Project and Programme Manager

"He has that rare combination of strong technical skills and knowledge, while being an excellent communicator."
- Maria Archer Taylor, Director and Communications Manager



[email protected]
+1-250-882-4392 (Pacific)