Bringing it all together online.

If you're ready to truly differentiate your business with a revolutionary online presence, we should talk.

Through strategic website and User Experience consulting, I help my adventurous clients leap ahead of their competition.

We go back to the basics of what your business offers, and create revolutionary, yet deceptively simple, ways to deliver that online. The end result is seamless, intuitive, and—importantly—commercially successful. (We will get your entire team on board, too.)

So don't worry if you're unsure exactly where the opportunity lies. (If you do, that's great too.) All I need from you is the gut instinct that says, "there's a better way to do this". And we go from there.


Situation Assessment

  • User Experience Review
  • Competitor Review
  • Future Trends Analysis

Breakthrough Change

  • Revolution Report
  • Strategic Breakthrough Workshop
  • Stakeholder Mentoring and Mediation


  • User Experience Fundamentals
  • Effective Web Writing
  • Practical Social Media

Site Development

  • Wireframes and User Journeys
  • Information Architecture
  • Design Concepts and Web Development

About Alex

Alex Metcalf, User Experience Consultant and Online Experience Strategist

Alex has nearly 20 years' experience as a pure User Experience (UX) Consultant, giving him a rich and intuitive understanding of online customer psychology and behaviour.

Two Masters degrees, in Computer Systems Engineering and Human Communication & Computing, also bookended his time as an award-winning software developer, website pioneer, and award-winning technology sales consultant.

He has applied his UX skills at the highest level, with clients from Prime Ministers' Offices to multinationals such as Liberty Global, the world's largest international TV and broadband company. He also makes regular pro bono contributions to organisations in his local community.

With a love for clear, concise communication, he is a natural facilitator and mediator, and brings everyone on board with the best way forwards: CEOs, directors, marketing teams, designers and back-end developers alike.

While assisting clients worldwide, Alex is based in Nelson, BC, Canada with his beautiful wife, three incredible kids, and sizable collection of cats and dogs.


Amongst hundreds of companies and organisations, Alex has worked with:

User Experience clients in Canada and UK and Europe: London Business School, BBC, Virgin Holidays, Department for Education, Sky, Liberty Global, NHS, British Gas, Greater London Authority, The Civic Theatre

"Highly rated and very personable UX expert"

- Alun David, Independent Project and Programme Manager

"Wise, down to earth, creative, practical, personable, and great fun to work with"

- Frances Campbell, Consultant & Information Architect

"That rare combination of strong technical skills and knowledge, while being an excellent communicator"

- Maria Archer Taylor, Director and Communications Manager