Bringing it all together online.

If you're ready to truly differentiate your business with a revolutionary online presence, we should talk.

Through strategic consulting, User Experience research, and end-to-end website development, I help my adventurous clients leap ahead of their competition.

We go back to the basics of what your business offers, and create new ways to deliver that online. The end result is so seamless, so intuitive, that it seems so obvious in retrospect—as all the best ideas are.

So don't worry if you're unsure exactly where the opportunity lies. (If you do, that's great too.) All I need from you is the gut instinct that says, "there's a better way to do this". And we go from there.

About Alex

Alex Metcalf

Alex has over 15 years' experience as a pure User Experience (UX) Consultant, and ten years previous to that as an award-winning software developer, website pioneer, and award-winning technology sales consultant.

Two Masters degrees, in Computer Systems Engineering and Human Communication & Computing, are the educational foundation for his lifelong fascination with making technology enjoyable to use.

Prime Ministers' Offices to multinationals have benefitted from his first-hand experience of thousands of website tests, reviews and research projects. An accomplished trainer, workshop facilitator, and presenter, he has a natural eye for design, and can translate tech for anyone to understand.

While assisting clients worldwide, Alex lives in Nelson, BC, Canada with his beautiful wife and three incredible kids.

"Highly rated and very personable UX expert"

- Alun David, Independent Project and Programme Manager

"Wise, down to earth, creative, practical, personable, and great fun to work with"

- Frances Campbell, Consultant & Information Architect

"That rare combination of strong technical skills and knowledge, while being an excellent communicator"

- Maria Archer Taylor, Online Team Manager